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news / blog Archives - Page 25 of 38 - Trunk | Animation Production Company

26

Nov
2010

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In clip
news / blog

By Richard

Trunk Create Interactive Campaign

On 26, Nov 2010 | No Comments | In clip, news / blog | By Richard

In order to celebrate all the lovely new guys and girls that have entered the new Trunk fray, and to finalise the 2010 spring clean which has been taking place here in the studio, we decided to have a bash at something new. So we got everyone in the studio together and created a brief based on the old game of ‘Consequences’, which is where you draw a picture, fold over the paper and pass it on to the next person. We gave each director an outline template, and asked them to use the space in any which way they wanted to, then with baited breath we patiently waited…………………….. Slowly the results began to trickle in, we were totally beside ourselves and couldn’t wait to see what everyone had come up with, and how, if at all it would work together! Finally the render kicked out, and we ramped it up, the new Trunk logo was emblazoned across the screen in a mad intense cyber patchwork that totally blew us away.
[media id=294 width=512 height=288]
Even though everyone had covered their work so no one could see (just like playschool), it became apparent that together, everyone shared really similar aesthetic values, but each felt defined in a totally different manner, and realized in a totally different style. For once the gamble had paid off. The next stage of the process was to enter the world of scripting, and for this we called on the genius of Niki Sehmi, who took the files that we’d been creating  in the studio and made sense of the movement in flash. I’ll be honest, this is an amazing process and a really great learning curve for all of us, but it certainly doesn’t come easy. We spent hours trying to work the file sizes down and keep the image quality as high as possible which turned into a constant battle, and without bringing the guys at Flashtalking in, we probably wouldn’t have been able to serve the expandable banner at all. We knew that as an exercise this had been a great success, so now the question was how to get this out to as many people as possible. So we contacted Sammi Vaughan at Creative Review and worked through the process of planning a little campaign. We took each of the eight sections, one for each director, and watched them separately and as stand alone pieces. They seemed to be really catchy even out of context, and Alasdair suggested that they would look really great as Skyscrapers, from that point the plan made itself. So we served each of the directors sections as totally unbranded Skyscrapers for a month across various pages on Creative Review’s Blog, a kind of taster for those inquisitive sorts. Then, binging up the rear so’s to speak was the expandable, interactive banner that you see above, and which is now being served once again on Creative Review’s Blog. It went live yesterday, and we’ve already had a really great response. It’s certainly been a long road and a massive learning curve which has for a short while quenched our thirst for creative conundrums, but now it’s finished, it’s onto the next one, a life long dream of teaching the dog to Composite.  Thanks to all the guys for all their hard work, and thanks to Imran for helping to get this started. Have a play on-line here.

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26

Nov
2010

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In Home
news / blog

By Layla

Noble Award Dog

On 26, Nov 2010 | No Comments | In Home, news / blog | By Layla

Here’s the studio dog, Rumple, posing proudly with Alasdair and Jock’s Best Music Video Award from Bradford.  award_dog

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16

Nov
2010

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In Home
news / blog

By Layla

Al and Jock, Al and Jock, RA! RA! RA!

On 16, Nov 2010 | No Comments | In Home, news / blog | By Layla

the good news just keeps on coming for our directors Alasdair and Jock, their video “Bottom of the River” has won best video at this year’s Bradford Animation Festival. Well done once more chaps.

Soon we’ll be uploading their latest video, finished only three days ago we’ve been working very hard on it for the past few weeks, it’s brilliant, trust me you’re going to love it.

here are some stills to whet your appetite Bubblegum 03Bubblegum 06Bubblegum 11

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15

Nov
2010

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In Home
news / blog

By Richard

monday morning good news

On 15, Nov 2010 | No Comments | In Home, news / blog | By Richard

We are delighted to inform you that Alasdair Brotherston and Jock Mooney’s video “Bottom of the River” has won Best International Music Video at Shoot Me Film Festival in The Hague.

Well done chaps.

While we are on the subject of Al and Jock their book “Leggy Stunnerz” is still available via nobrow.net where you can also check out lovely photos of the book

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12

Nov
2010

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In Home
news / blog

By Richard

yippee-ki-yay melon farmer

On 12, Nov 2010 | No Comments | In Home, news / blog | By Richard

Here’s Rok Predin’s latest project, we worked with Sam at Treatment Studios to create a back projection sequence to go behind the country singer Keith Urban’s performance of his track “put you in a song” at this year’s Country Music Awards in Nashville. This had a very quick turnaround, we produced three and a half minutes of animaton in twelve days straight, there were lots of late evenings but the end of the project the studio resembled a warzone. Compositing was by Rok Predin, Luca Paulli, Rob Ward and Layla Atkinson. Artworking was by Anita Leung, Yasmeen Fanari, Ginevra Boni and Sara Savelj.

below is a version without all that pesky singing going on in front of it

[media id=304 width=512 height=288]

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09

Nov
2010

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In news / blog

By Richard

Green screen shoot

On 09, Nov 2010 | No Comments | In news / blog | By Richard

green_screen

Here’s Layla and Luca doing a hi-tech sophisticated green screen shoot for our latest project.

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31

Oct
2010

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In Home
news / blog

By Richard

happy halloween

On 31, Oct 2010 | No Comments | In Home, news / blog | By Richard

halloween

Layla has spent the best part of a week making this spectacular severed head halloween costume. All the work paid off as she won a special chocolate eyeball prize for best costume at a the most ghoulish party in south London. Hooray! Now put the damned thing in the recycling and get back to work.

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01

Oct
2010

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In news / blog

By Layla

Golden Drum

On 01, Oct 2010 | No Comments | In news / blog | By Layla

slov

Here is an intriguing pile of goodies we are preparing for our big trip to the Golden Drum advertising and media festival in Slovenia next week.

If by any chance you are around come and say “hi” or “živjo” and share a frosty beer with us, if you are really lucky you may get to hear Rok’s Iggy Pop story.

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13

Sep
2010

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In news / blog

By Layla

SAZAS | Birds

On 13, Sep 2010 | No Comments | In news / blog | By Layla

Here’s a new piece we’ve just finished in the Studio with Trunk Director Rok Predin. The piece is for SAZAS the Slovenian Musicians Union, SUGU, and DSS (Slovenian Union of Classic Composers) and is for a new campaign raising awareness of a new law that will drastically affect Slovenian musician’s rights. The piece runs with the tag line; ‘Without a Slovenian Song, there is no Slovenian Identity’ and reinforces the idea that countries are defined by their music. As we were working for musicians, we couldn’t let them down, and Ivor Novello winner Daniel Pemberton performed and recorded famous national anthems from all over europe, including Scotland, France, Austria and Croatia. We then worked with the guys at Fonic on the sound design and bringing all the musical elements in the final mix together. Everything was animated and composited in house before we did the final output over with our good friends at Hub.

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