Layla Atkinson Archives - Page 5 of 17 - Trunk | Animation Production Company
Rolling Stones | Wild Horses
On 01, Apr 2015 | In clip, Director Page, Music Promos, Rok Predin | By Layla
Director- Rok Predin
Producer- Richard Barnett
Animation/ Compositing- Rok Predin, Alasdair Brotherston, Lesley Dart
Production Assistants- Daniel Negret, Nic Sanchez
Artwork- Layla Atkinson
Music- The Rolling Stones
Music Producer- Jimmy Miller
Commissioner- Emily Tedrake
Record Company- Polydor
Rolling Stones | Wild Horses Lyric Video
On 01, Apr 2015 | In news / blog | By Layla
Hooray! our new lyric for up-and-coming rock n roll band The Rolling Stones is out! It’s directed by the amazing Rok Predin with artwork by Layla. It’s the product of a frantic week’s work. Take a peek-
Pit of filth
On 30, Mar 2015 | In news / blog | By Layla
We pulled a weekender. The studio is a pit of utter filth. You should be able to see the fruits of our labours very soon…
Mark Barker collaboration
On 12, Mar 2015 | In news / blog | By Layla
Layla’s recently been working with the artist Mark Barker on a creating an animated projection for his latest exhibition at Southard Reid in Soho. The aim was to create a simple, looped piece of animation that – on viewing – reveals many tiny details in the movement and character. The result is quite hypnotic. Last night was the private view and the show runs until the 11th of April. http://www.southardreid.com/artists/detail/mark-barker/
The Sound of Song Promos for BBC4
On 31, Jan 2015 | In news / blog | By Layla
Just before Christmas Layla made these two promos for the forthcoming BBC4 series The Sound Of Song. Commissioned by our old friends Red Bee Media we had to turn these around to a very tight schedule. The series explore the unknown stories behind popular songs and the common threads that run through contemporary music. The brief was to create animation with fluid movement to echo the flow of music. We are really please with how these two little films turned out.
The Sound Of Song | Louis Armstrong
The Sound Of Song | Chic
Coca Cola | Wrapping Paper
On 07, Jan 2015 | In Alasdair + Jock, Commercials, directors | By Layla
Directed by Alasdair + Jock
Produced by Richard Barnett
Animation by Stuart Doig, Layla Atkinson
Sound Design & Mix by Marty @ Fonic
Agency – Wunderman NY
Trunk’s Alasdair + Jock create a 30 sec spot for Coca-Cola USA
On 06, Jan 2015 | In Press | By Pip
The super talented duo Alasdair Brotherson and Jock Mooney have created a festive video for Wunderman New York and Coca-Cola USA. This blue chip brand has been a fixture of Christmas holidays since they popularised the ubiquitous image of a red coated, white bearded and black belted jolly Santa Claus in 1931. The guys at Trunk were delighted to be part of such a continuing totem of pop culture.
Featuring Alasdair + Jock’s unique handwriting the short beautifully flows from scene to scene without any hard cuts. So, Coke bottle snowflakes seamlessly turn into wrapping paper that covers a bow tied present that is opened by Santa to reveal a host of hard working Elves. Throughout the short, elements fall, scatter and reveal patterns that are strongly campaign reminiscent of Christmas sweaters. This touch of humour sets the feel for the short that heralds Coke’s 2014 holidays. Jock stated, “The deceptively simple look of the short was achieved by a lot of hard work to ensure the transitions, reveals and flow looked effortless.”
This year’s campaign marries Coke’s two most famous associations – the holidays and sharing. But rather than just sharing a Coke the new spot focuses on sharing holiday wishes. For example by sharing your holiday traditions – what you are thankful for – or who makes you happy, Coke will reward participants’ with points that can be redeemed for items.
All the Trunk team really enjoyed working on the spot, and as Alasdair noted “it was great to do a nice festive character animation piece again, they’re always so much fun!”
As always the sound design and mix were carried out at Fonic in the capable hands of Marty O’Brien.
The short was greeted with delight by Coke who have commissioned a further two bumpers for this year’s campaign.
Click below for press coverage:-
Credits:
Directed by Alasdair + Jock
Produced by Richard Barnett
Animation by Stuart Doig, Layla Atkinson
Sound Design & Mix by Marty @ Fonic
Agency – Wunderman NY
BBC4 | Sound of Song
On 30, Nov 2014 | In Broadcast, directors, Layla Atkinson | By Layla
Director- Layla Atkinson
Animation- Leslie Dart
Voiceover- Neil Brand
Line Producer- Pedro Lino
Producer- Richard Barnett
Commissioner- Matthew Shapland
Agency: Red Bee Media
Trunk Animation has been getting behind AT&T’s #itcanwait campaign
On 04, Nov 2014 | In Press | By Pip
Trunk Animation has been getting behind AT&T’s #itcanwait campaign.
The rise of accidents caused by texting whilst driving is something AT&T is committed to eradicating. They started a nationwide campaign in 2010 to educate the public, especially teenagers, of the dangers of texting whilst driving. In 2013 with the successful advocacy of the campaign AT&T de branded from #itcanwait as it moved into social media. Using celebrities, Twitter, Facebook, Instagram and other social platforms they are raising awareness of the dangers of texting and driving by promoting the #X hashtag. Asking people to send a #X before they drive to pause a text conversation.
UNIT9 worked with Trunk Animation to create sixteen humorous gifs as part of the #itcanwait campaign. These along with the craziest text they ever received from a friend can be posted on social media to create a unique meme.
The scripts, design and direction of the gifs were by Michael Sugarman at UNIT9 based in London and New York. Richard at Trunk states, “ It was the first time Trunk had worked with UNIT9 and we certainly welcomed the opportunity to work on such an interesting interactive web based project something that UNIT9 have a well deserved reputation for”
Each of the gifs had to work with the four tag lines that the user chooses when creating their meme. They were ‘It Can Wait’, ‘Practice Safe Text’, ’Don’t Be Textperate’ and ‘Oh Cell No’. Naturally a selection of cat and dog gifs was included as social media would be lost without them.
Layla at Trunk notes “ Creating sixteen gifs over six days with the director based in New York would of seemed a challenge but having worked on storychangers, when we had to animate 40 stories over 3 days, it was a challenge we felt we would be up to. All the gifs started with images from a stock library. We cut out the parts that were to move, pivoting them like the joints on a shadow puppet, and then had to re-construct the cut out areas. We also created the backgrounds and colourised many of the black and white images. Even though the gifs were only 2 seconds long it sometimes took over twenty adaptations before Michael and myself were happy with the results. My favourite gif is of the women bashing a suitor with a book that perfectly chimes with the tag line “Oh Cell No”.
Click below for press coverage:-
Credits-
Creative Director- Michael Sugarman
Agency Producer- Pierre Trocchu
Animation Producer-Richard Barnett
Animation Director- Layla Atkinson
Animation- John Harmer, Leona Hrvatska, Lesley Dart
Artworking- Jock Mooney
Compositing- Steven Azancot
Client- UNIT9
