illustration Archives - Trunk | Animation Production Company
Working with the ICMM to promote best mining practices
On 27, Apr 2018 | In news / blog | By Layla
Over the past couple of years we have been working with the International Council on Mining and Metals, a body which works with the mining industry to ensure they follow the very best practices. We’ve created a lot of content both live action and animation. This film, directed by Rok Predin focuses on how mining and metals are intrinsically linked to virtually every single aspect of modern life.
Trunk has created a series of beautiful teasers for the Financial Times.
On 20, Feb 2018 | In Press | By Pip
Alasdair + Jock like lunch, in fact they like all meals, it would appear food nourishes them. But it’s lunch that has taken centre stage the last few weeks due to a project for the Financial Times. At first our producer thought it was for an article about his magical budgeting skills. No. It was in fact much more wholesome a project; to make a set of teasers and illustrations for the acclaimed feature ‘Lunch with the FT’, an article that has been popularly carried for decades, and that features every major creative and business name you can think of. The relaxed, yet spirited interviews take place in a restaurant of the interviewee’s choice, and the bill is footed by the FT, who else? The order and receipt are then published for your deliberation, cogitation and digestion.
With an extensive archive of wonderfully candid lunches to exploit, the FT editorial team wanted to give them a fresh twist. Alasdair + Jock developed appetising little mysteries for each, revealing subtle clues through beautifully animated vignettes that reflect the humour, warmth and tangue of the interviews. With two new ones from Charlie Brooker, and Alma Deutscher, and two oldies from Jonathan Franzen (coming soon) and Nigel Farage, there was a nice mix of subject matter to call on. Chris Swaine and Marty O’Brien at Fonic created beautiful soundbeds for each, which really help contextualise the pieces, even using a snippet of Alma Deutscher’s piano work to help illustrate her story.
Producer Richard Barnett notes, “Large established media houses have a massive mine of data which remains essentially untapped. For example the Financial Times has articles stretching back over a 100 years. These teasers demonstrate how archives can be made relevant to the contemporary media conversation, whether interviews, opinion pieces, or historical articles, as history repeats itself, they often become more relevant with time. By creating visual introductions to published interviews a wider audience can be captured than could have been achieved by text alone.”
The interviews along with Jock’s wonderful illustrations were published in the FT Weekend edition, as well as online, and the teasers were successfully shared and re-tweeted on social media. The projects were created using a mixture of photoshop, flash and after effects.
Click below for press coverage :-
Credits:
Directed by Alasdair + Jock
Producer: Richard Barnett
Illustration: Jock Mooney
Animation: Alasdair Brotherston, Lesley Dart
Sound and Mix by Chris Swaine and Marty O’Brien @ Fonic
Commissioned by Natalie Whittle and Kevin Wilson @ Financial Times
Pete Mellor creates a beautiful short for REI.
On 21, Nov 2017 | In Press | By Pip
Americans spend 95% of their time indoors, a shocking statistic that goes against the very spirit of American retail giant REI. Recreational Equipment Inc is a cooperative with over 6 million members specialising in providing sporting goods and outdoor gear. The company’s outdoor ethos is enshrined in it’s working practice to the point that their 12000 employees get ‘Yay Day’ passes giving them paid leave to spend on outdoor activities.
Peepshow’s Pete Mellor has directed a wonderful animated film to capture the spirit of REI’s #OptOutside campaign. Starting in 2015 REI took the unprecedented move of wholeheartedly rejecting the Black Friday sale phenomenon. Feeling it went against it’s core values. On Black Friday REI closed all of their 154 stores, suspended its online orders and gave it’s employees the day off so that they could opt to go outside instead.
The #OptOutside hashtag has become a core part of their branding. As stated by REI :- “We believe in the message. #OptOutside isn’t just a hashtag, a flash in the online pan. It is a lifestyle that REI supports, 365 days a year. As our CEO Jerry Stritzke wrote, “As a co-op we share a simple belief that time in the outdoors makes us healthier and happier–as individuals and as a society.”
Matching REI’s sustainable ethos they choose Futerra a creative agency that specialises in working with brands that are symbols of positive change. Futerra approached Peepshow to deliver a short that expresses REI’s outdoors message.
The beautiful short takes the viewer on a journey through time. As noted by Pete “The film tells the story of humanity’s retreat indoors – starting with simple structures to shelter from the elements and early farming to suburban houses and mega-cities”. Pete’s first challenge was to take illustrations created by Peepshow’s Jenny Bowers and translate them into a 3D space. Painted effects ranging from luminous ink washes to dark crayon and flat blockwork helps to reinforce the visual journey. This is further enhanced by Jenny’s brilliant use of colour which moves from jewel like washes to grey drab blocks of texture.
Combining Jenny’s 2D illustrations with 3D elements created in Cinema 4D by Rok Predin, and Layla Atkinson’s animated loops drawn in Flash and artworked in Photoshop, Pete then orchestrated a camera move through this heavily layered environment. He takes the viewer from a rural paradise, through the development of our civilisation and into a rapidly growing city. Composer Sebastijan Duh created the music. Whilst, Fonic’s Chris Swaine, sound design balanced the piece.
The finished short is a powerful visual interpretation of REI’s #OptOutside campaign. In less than 40 seconds it builds a claustrophobic atmosphere that behoves the viewer to take positive action.
Click Below for Press coverage :-
WOW Morning
Credits:-
Illustration: Jenny Bowers
Director: Pete Mellor
Animation: Layla Atkinson, Rok Predin
Music: Sebastijan Duh
Sound Design/Mix: Chris Swaine at Fonic
Agency Creative Director: Richard Barnett
REI #OptOutside
On 10, Nov 2017 | In news / blog | By Layla
We recently had the great pleasure of making this film with Peepshow Collective’s Pete Mellor and Jenny Bowers. Made for American outdoor company REI through Futerra, the film explores humanity’s retreat inside leading to the present day where, on average, we now spend 95% of our time indoors. REI aims to encourage people to #OptOutside and re-engage with their surroundings.
REI #OptOutside
On 09, Nov 2017 | In clip, directors, Pete Mellor | By Layla
Illustration: Jenny Bowers
Director: Pete Mellor
Animation: Layla Atkinson, Rok Predin
Music: Sebastijan Duh
Sound Design/Mix: Chris Swaine at Fonic
Animation Producer: Richard Barnett
Agency Creative: Warren Beeby
Agency: Futerra
Lily Allen | Air Balloon
On 04, Sep 2014 | In Press | By Pip
Trunk’s amazing directors Alasdair + Jock have just finished a brilliant new Lyric video for Lily Allen.
The duo were commissioned by Sam Seager at Parlophone to create a lyric video for Lily Allen’s new song Air Balloon, the second single to be released from her as yet un-named third album.
The fun and lively video is in Alasdair + Jock’s distinctive and iconic style, and echoes their wonderful projection onto Buckingham Palace for Madness’s ‘It Must Be Love’, shown during the Queens Diamond Jubilee concert. The new video features a host of Alasdair + Jock’s trademark imagery along with their vibrant colour palette. The typography partially inspired by American neo-pop artist Jeff Koons is rendered in balloon writing, with sentences filling and deflating, and bursting with little puffs of smoke.
To reach the tight deadline the entire video was turned around in an amazing seven days, and it was certainly a full on affair for all involved, especially the directors who worked tirelessly. After creating lyric vids for both ‘The Rolling Stones’ and ‘Vampire Weekend’, this will be Trunk’s third foray into the genre. Producer and MD Richard Barnett notes, ‘As long as we’re into the track, and we have the creative freedom, then they can be great fun to make”. Whilst Jock Mooney added “Working to such an incredibly tight deadline certainly focused the creative process. We knew what we wanted to do was visually ambitious and nearly impossible in the time we had, but we couldn’t bring ourselves to create something that wasn’t as visually sleek and as impressive as we could possibly make”. With Alasdair adding that, “Even though it felt like the undersides of my eyelids were covered in sandpaper I’m glad we stuck to our guns. It’s always worth it in the end!
Click below for press coverage:-
Credits:-
Director: Alasdair+Jock
Producer: Richard Barnett
Illustrator: Jock Mooney
Animation: Layla Atkinson, Pedro Lino, Alasdair Brotherston, Leslie Dart
Commissioner: Sam Seager
Artist: Lily Allen
Record Co: Parlaphone
Prod Co: Trunk Animation
Lily Allen | Air Balloon
On 22, Jan 2014 | In news / blog | By Layla
Boom! We can finally show you the lyric video we recently made for Lily Allen’s latest track “Air Balloon”. This was directed by Alasdair+Jock with illustration by Jock Mooney and animation by Alasdair Brotherston, Pedro Lino and Layla Atkinson. We turned this around in just over a week, it was an intense few days but the final product is just gorgeous.
Lily Allen | Air Balloon
On 21, Jan 2013 | In Alasdair + Jock, clip, directors, Music Promos | By Richard
Director: Alasdair+Jock
Producer: Richard Barnett
Illustrator: Jock Mooney
Animation: Layla Atkinson, Pedro Lino, Alasdair Brotherston, Leslie Dart
Commissioner: Sam Seager
Artist: Lily Allen
Record Co: Parlophone
