REI #OptOutside

We recently had the great pleasure of making this film with Peepshow Collective’s Pete Mellor and Jenny Bowers. Made for American outdoor company REI through Futerra, the film explores humanity’s retreat inside leading to the present day where, on average, we now spend 95% of our time indoors. REI aims to encourage people to #OptOutside and re-engage with their surroundings.

Tags | #OptOutside, after effects, Futerra, illustration, jenny bowers, Layla Atkinson, Peepshow Collective, Pete Mellor, REI, Richard Barnett, Rok Predin, Warren Beeby