Commercial Archives - Trunk | Animation Production Company
Trunk Animation’s Layla Atkinson directs two 30-second TV trailers for the BBC.
On 07, Apr 2015 | In Press | By Pip
To promote BBC Four’s new series The Sound of Song Red Bee Media contacted Trunk to create two TV spots. The up-coming series explores the story of modern music and how elements come together to form our favourite songs. An initial brief centered around two “factoids” featured in the series. The first was how a riff can be modified and used by a variety of artists. In this case Chic’s bass line from 1979’s Good Times was modified and used by many artists, ranging from Queen to Daft Punk. The second was how, in 1926 while recording Heebie Jeebies Louis Armstrong’s sheet music fell from the stand. Armstrong continues singing, improvising his lyrics and inadvertently inventing the “scat” singing style.
Layla notes “I wanted both trailers to share a restricted palette, a pared back illustrative style and sinuous lines to create unity across the two disparate stories”. To that end both spots use a simple and elegant graphic style infused with humour that flows beautifully with the music discussed in the trailers.
Each piece finishes with the voiceover strap line “You’ll never listen to your favourite songs in the same way again” a statement that is skillfully presented in these two lovely trailers.
Click below for press coverage :-
Credits: –
Director- Layla Atkinson
Animation- Leslie Dart
Line Producer- Pedro Lino
Producer- Richard Barnett
Commissioner- Matthew Shapland/Red Bee Media
Pete Mellor directs another great commercial for The Car Buying Service.
On 02, Dec 2014 | In Press | By Pip
Trunk animation director Pete Mellor directs another great commercial for The Car Buying Service.
After the success of the previous TV Spot for The Car Buying Service Leeds based agency Propaganda approached Trunk Animation to create a further commercial. Once again the super talented Pete Mellor teamed up with Peepshow’s superb illustrator Spencer Wilson to create the gorgeous new TV spot.
The 30-second short is full of humour and colour and presents a strong graphic style that is mirrored throughout the Car Buying Service brand. The new short sets out and promotes the differences between the Car Buying Service and other larger companies in this competitive field. The lovely Ade Edmondson looked after the voiceover and delivered a pitch perfect performance, allowing Pete to perfectly pace the visuals!
Producer Pedro Lino at Trunk noted “It was great to work with the original team at Propaganda and Trunk again. It ensured we were able to turn the commercial around pretty quickly without any sleepless nights, if only all clients were as easy!”
Composer Ivan Arnold once again created the score, whilst J.M Finch at Fonic looked after sound design and mix.
Click below for press coverage:-
Credits: –
Produced by Trunk Animation
Directed by Pete Mellor
Producer: Pedro Lino
Agency: Propaganda
Art Director: Ben Bateson @ Propaganda
Animation: Pete Mellor, Leslie Dart
Illustration: Spencer Wilson
Composer: Ivan Arnold
Sound Design & Mix: J.M Finch @ Fonic
Voice Over: Ade Edmondson
Client: The Car Buying Service
The Car Buying Service | 2014
On 16, Oct 2014 | In Pete Mellor | By Richard
Director: Pete Mellor
Producer: Pedro Lino
Illustration: Spencer Wilson (Peepshow)
Animation: Peter Mellor, Leslie Dart
Music: Ivan Arnold
Sound Design & Mix: J.M Finch @ Fonic
Art Director: Ben Bateson @ Propaganda
Voice Over: Ade Edmondson
Prod Co: Trunk
Agency: Propaganda
Client: The Car Buying Service
It’s Vyvyan!
On 08, Jul 2013 | No Comments | In news / blog | By Layla
We started the week with a voiceover session with Ade Edmondson. How cool is that? he was BRILLIANT. Here he is with Pete, Pedro, Richard and Ben the creative. You’ll be able to hear the results in a few weeks, now we just have to animate the bleeder.
Kaspersky
On 04, Mar 2013 | No Comments | In 3D, clip, Commercials, Director Page, directors, Pete Mellor, work | By Layla
Director- Pete Mellor
Art Director- Miles Donovan
Design- Spencer Wilson
Animation- Nicol Scott, Rok Predin, Leslie Dart, Winston Duke
Music- Ivan Arnold
Sound- Fonic
Producer- Richard Barnett
Agency- Trunk
Toyota
On 17, Jul 2012 | No Comments | In Commercials | By Richard
Director: Pete Mellor
Art Work: Marie O’Connor
Agency: BleuBlancRouge
Client: Toyota
Guardian | Breakfast
On 20, Jun 2012 | No Comments | In Park Village | By Richard
Production Co: Park Village
Director: Richard Jung
