chrissie macdonald Archives - Trunk | Animation Production Company
In news / blog
On 24, Oct 2013 | In news / blog | By Layla
Our friends at Peepshow have been very busy recently on this fabulous project. Working with Studio EMMI they’ve transformed the corridors of the children and young adults wards at University College Hospital in London. The nine-month project funded by UCLH Charity – run by Creative Directors Chrissie Macdonald and Emmi Salonen – has transformed clinical white walls with vibrant graphics and engaging images that provide a more welcoming environment.
While allowing the busy wards to continue functioning efficiently, the new design creates an uplifting space that aids recovery. ‘Play in hospitals can speed up the healing process; it makes the hospital feel familiar,’ says Maddalena Branduardi, Health Play specialist at University College Hospital.
She believes the changes will help with treatment. ‘Before, it was all grey and white, very clinical – an adult environment, not a child-focused one. Now it’s the most amazing playspace I’ve ever worked in. And play is the language of children, that’s how children communicate. That’s how they’ll talk to us, and they’ll start to trust us, so then we can talk them through the procedures.’
Director: Layla Atkinson
Illustrator: Chrissi MacDonald (Peepshow Collective)
Producer: Richard Barnett
Animators: Lucal Paulli and Janek Lender
Compositor: Steven Azancot
Development and Scripting: Lingobee