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cupcake Archives - Trunk | Animation Production Company



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By Layla

The Brand Shop

On 06, Jul 2012 | No Comments | In Home, news / blog | By Layla

Here is another lovely piece of work by Trunk’s directing duo Sebas&Clim. The Brand Shop, an advertising agency based in Rome, commissioned the guys to create a story detailing the agencies marketing abilities. They wanted to represent these skills in a friendly and relatable way.

Sebas &Clim decided to represent the agency as a pâtissière with the client as a cupcake, which has lost market share. The cupcake has a discussion with the pâtissière who distils their ideas and continuing with the baking metaphor cooks up a successful campaign. Using the baking theme throughout enables The Brand Shops marketing concept to be clearly communicated with out being dry or stuffy. A pastel palette and wonderful sound design by Flow Audio echoes the friendly feel of the short.

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