Jaguar Archives - Trunk | Animation Production Company
So after weeks of hard work, pencil sharpening and origami prototypes here is Rok Predin’s latest piece of work. We made this for the good people at FC Creative as part of their campaign for Jaguar. The brief they gave us was to make a film to celebrate the unveiling of the new C-X17 without actually showing any cars. The idea we came up with was to explore Jaguar’s design philosophy and to explain it in an interesting visual way. This involved a lots of CGI 3d work mixed with more old-school 2d drawn animation which was initially done in Flash then printed out, hand traced and coloured and re-scanned. As well as directing the 3d and 2d teams Rok also composited the piece, giving it a little bit of Predin magic. We had big team on this so it’s great to see everyone’s hard work and long hours pay off.
A film about the design philosophy behind Jaguar’s new C-X17 concept car with Ian Callum, Jaguar’s Design Director (Director’s cut).
Director: Rok Predin
Animation: Martin Oliver, Francisco Puerto Esteban, Layla Atkinson, Rok Predin, Will Jarvis
Art Workers: Jenny Jokela, Sarah Yan
Composer: Sebastijan Duh
Sound Design: Jake Roberts
Sound Mix: JM @ Fonic
Compositing: Rok Predin
Producer: Richard Barnett
Animation Concept: Trunk
Agency: FP Creative
Prod Co: Trunk Animation