San Miguel | Primavera
Shot at 1000 frames per second, Lore&Jun made this fantastic piece for Publicis Madrid through 8 de agosto. The piece was created to celebrate San Miguel taking over the sponsorship of the Primavera Music Festival in Barcelona. The guys worked with a special effects team making the one metre pinatas which then had objects blasted out of them using a highly compressed air canon.
This making of video shows what incredible attention to detail went into this project
Silver Trophy in “El Sol” Festival at San Sebastian.
Selected for CdeC Annual edition.
Bronze at Cíclope Festival.
Client: San Miguel
Creative Directors: Marcelo Vergara, Fabio Mazía & Santiago Lucero.
Creative Team: Xavier Sitjar
Agency Producer: Gustavo Samaniego
Production Company: 8 de Agosto
Producer: Sergi Roda
DoP: Dani Robles
Piñatas built by Carlos Fusté
Music: Yeasayer “Ambling Alp”