REI | Opt Outside
We recently had the great pleasure of making this film with Peepshow Collective’s Pete Mellor and Jenny Bowers. Made for American outdoor company REI through Futerra, the film explores humanity’s retreat inside leading to the present day where, on average, we now spend 95% of our time indoors. REI aims to encourage people to #OptOutside and re-engage with their surroundings.
Although we’ve had a great working relationship with Peepshow Collective over the years this was our first time properly collaborating with Jenny Bowers. We’ve loved her work for years and always keep an eye out for her super cool Waitrose shopping bags.
Illustration: Jenny Bowers
Director: Pete Mellor
Animation: Layla Atkinson, Rok Predin
Music: Sebastijan Duh
Sound Design/Mix: Chris Swaine at Fonic
Animation Producer: Richard Barnett