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Kaspersky | Pure

Kaspersky, the Russian based multi national required a set of infomercials to promote their range of products. For the first time, rather than going through their above the line agency, decided to opt for a more intimate approach, and work with Trunk and Peepshow collaboratively with Pete Mellor directing

One particular challenge for us, was how to make the product films not only work across different territories, but also across different media. We therefore relied on metaphors and symbols with reiterating text panels so the films could appear in various places such as at P.O.S where audio would cause a problem. We also chose a style that was fun, bright, colourful and entertaining that would engage with the viewer positively, which is the antithesis of current Internet security campaigns that seem to require a dark brooding presence to terrify the surfer.

Kaspersky green-lit the concept immediately and asked for eight infomercials to work across fourteen territories (globally). Art Director Miles Donovan ensured the animations synced with the ‘Kaspersky Lab’ brand by using the colour palette from each product in each corresponding short. Spencer Wilson’s beautiful illustrations gave each short the light, fresh and lively feel that was required. While references and nods to popular culture ensure the shorts have an international reach.  While not featuring any “characters” as such,  each spot sparks to life with the pace and movement each element


The shorts represent Kaspersky Lab’s quiet determination to stop all cyber threats to an Internet surfer. Ivan Arnold ensured each short had its own but related score. The successfully managed campaign presents security as an essential element of using the Internet whilst not allowing it to interfere with the enjoyment of surfing the web.

Kaspersky | Safe Money

Kaspersky | URL Advisor

Kaspersky | Secure Keyboard

Kaspersky | Parental Control

Kaspersky | Mobile Security

Kaspersky | Auto Exploit Protection

Kaspersky | Internet Security

Kaspersky | Antivirus

Software- Cinema 4D, After Effects
Director- Pete Mellor
Art Director- Miles Donovan
Design- Spencer Wilson
Animation- Nicol Scott, Rok Predin, Leslie Dart, Layla Atkinson
Music- Ivan Arnold
Sound- Fonic
Producer- Richard Barnett
Agency- Trunk