Jenius | Dream Saver
Working with Leo Burnett’s Jakarta office, Encore Pictures contacted Trunk with an outline brief and initial scripts for eight wonderful short films that explain the multiple functions of Jenius, a new banking app. Directors Pete Mellor and Layla Atkinson worked on the scripts defining the essence of each, embellishing, polishing and injecting them with humour and ensuring they could be animated.
Jenius | Cashtag
Richard Barnett bought in Peepshow Collective’s Spencer Wilson to create a clean, graphic look. His illustrations had been used to great effect on a set of films Trunk had created for Kaspersky. Once the client had seen examples of Spencer’s work and the new scripts they were delighted. Although, there were some aspects that had to be altered: for example, the “Card Centre” script initially contained a scene set in a nightclub which involved lots of alcohol a big no no in a predominantly Muslin country. With the scripts signed off a team at Trunk was pulled together and spent the next four weeks working like devils to deliver the eight films within the tight deadline.
Jenius | Card Centre
The resulting films have a wonderful feel and pace. The client’s colour palette was augmented by Spencer ensuring the films worked beautifully together while matching the Jenius brand. All the films have a voice-over yet they also had to work without one, as Indonesia has more than seven hundred regional languages. Pete and Layla’s direction ensured all the animators work knitted together seamlessly ensuring a singular hand dominated.
Jenius | One Touch
Richard notes: “This was a great project to produce especially as we got another opportunity to work with Spencer and Pete from Peepshow Collective who we worked with previously on the Kaspersky and the Car Buying Service projects. It was also great to work for an Indonesian client, as back in 2011 we were honoured by a visit to the studio from his Excellency Yuri O Thamrin the Indonesian ambassador. The meeting left us with a soft spot for Indonesia, so you can imagine our delight when out of the blue Leo Barnett and Encore pictures in Jakarta commissioned us for this job”.
Jenius | Pay Bill
Jenius | Split Bill
Jenius | Pay Me
Animators: Nick Brooks, Alex Potts, James Turzynski, Harry Slinger-Thompson, Philip Askins, Simona Ciraolo, Lesley Dart
Illustrator: Spencer Wilson
Music: Adem Ihlan
Directors: Pete Mellor, Layla Atkinson
Line Producer: Pedro Lino
Exec Producer: Richard Barnett