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Pete Mellor Archives - Trunk | Animation Production Company

21

Nov
2017

In Press

By Pip

Pete Mellor creates a beautiful short for REI.

On 21, Nov 2017 | In Press | By Pip

Americans spend 95% of their time indoors, a shocking statistic that goes against the very spirit of American retail giant REI. Recreational Equipment Inc is a cooperative with over 6 million members specialising in providing sporting goods and outdoor gear. The company’s outdoor ethos is enshrined in it’s working practice to the point that their 12000 employees get ‘Yay Day’ passes giving them paid leave to spend on outdoor activities.

Peepshow’s Pete Mellor has directed a wonderful animated film to capture the spirit of REI’s #OptOutside campaign. Starting in 2015 REI took the unprecedented move of wholeheartedly rejecting the Black Friday sale phenomenon. Feeling it went against it’s core values. On Black Friday REI closed all of their 154 stores, suspended its online orders and gave it’s employees the day off so that they could opt to go outside instead.

The #OptOutside hashtag has become a core part of their branding. As stated by REI :- “We believe in the message. #OptOutside isn’t just a hashtag, a flash in the online pan. It is a lifestyle that REI supports, 365 days a year. As our CEO Jerry Stritzke wrote, “As a co-op we share a simple belief that time in the outdoors makes us healthier and happier–as individuals and as a society.”

Matching REI’s sustainable ethos they choose Futerra a creative agency that specialises in working with brands that are symbols of positive change.  Futerra approached Peepshow to deliver a short that expresses REI’s outdoors message.

The beautiful short takes the viewer on a journey through time. As noted by Pete “The film tells the story of humanity’s retreat indoors – starting with simple structures to shelter from the elements and early farming to suburban houses and mega-cities”. Pete’s first challenge was to take illustrations created by Peepshow’s Jenny Bowers and translate them into a 3D space. Painted effects ranging from luminous ink washes to dark crayon and flat blockwork helps to reinforce the visual journey. This is further enhanced by Jenny’s brilliant use of colour which moves from jewel like washes to grey drab blocks of texture.

Combining Jenny’s 2D illustrations with 3D elements created in Cinema 4D by Rok Predin, and Layla Atkinson’s animated loops drawn in Flash and artworked in Photoshop, Pete then orchestrated a camera move through this heavily layered environment. He takes the viewer from a rural paradise, through the development of our civilisation and into a rapidly growing city. Composer Sebastijan Duh created the music. Whilst, Fonic’s Chris Swaine, sound design balanced the piece.

The finished short is a powerful visual interpretation of REI’s #OptOutside campaign. In less than 40 seconds it builds a claustrophobic atmosphere that behoves the viewer to take positive action.

Click Below for Press coverage :-

Lester Banks

Page Online

Source Creative

WOW Morning
Credits:-

Illustration: Jenny Bowers
Director: Pete Mellor
Animation: Layla Atkinson, Rok Predin
Music: Sebastijan Duh
Sound Design/Mix: Chris Swaine at Fonic
Agency Creative Director: Richard Barnett

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10

Nov
2017

In news / blog

By Layla

REI #OptOutside

On 10, Nov 2017 | In news / blog | By Layla

We recently had the great pleasure of making this film with Peepshow Collective’s Pete Mellor and Jenny Bowers. Made for American outdoor company REI through Futerra, the film explores humanity’s retreat inside leading to the present day where, on average, we now spend 95% of our time indoors. REI aims to encourage people to #OptOutside and re-engage with their surroundings.

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09

Nov
2017

In clip
directors
Pete Mellor

By Layla

REI #OptOutside

On 09, Nov 2017 | In clip, directors, Pete Mellor | By Layla


Illustration: Jenny Bowers
Director: Pete Mellor
Animation: Layla Atkinson, Rok Predin
Music: Sebastijan Duh
Sound Design/Mix: Chris Swaine at Fonic
Animation Producer: Richard Barnett
Agency Creative: Warren Beeby
Agency: Futerra

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08

Nov
2016

In news / blog

By Layla

Jenius CashTag

On 08, Nov 2016 | In news / blog | By Layla

Jenius CashTag is a great feature that lets micro-business owners set up payments and receive money using their business name rather than a long and complicated account number.

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07

Nov
2016

In news / blog

By Layla

Jenius Brand Film

On 07, Nov 2016 | In news / blog | By Layla

This little films hints at how your financial life con be simplified by Jenius.

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04

Nov
2016

In news / blog

By Layla

Jenius Pay Me

On 04, Nov 2016 | In news / blog | By Layla

Easily transfer money to friends, family and foxy strangers with Jenius Pay Me. All you need is their phone number…

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02

Nov
2016

In news / blog

By Layla

Jenius Split Bill

On 02, Nov 2016 | In news / blog | By Layla

Avoid awkward negotiations with your gluttonous friends with the Split Bill feature of Jenius.

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01

Nov
2016

In news / blog

By Layla

A Jenius interlude

On 01, Nov 2016 | In news / blog | By Layla

Besides our charming and super-duper team of 2d animators, we got to work with composer Adem Ihlan on our Jenius films. He did an absolutely brilliant job, composing many different musical scores within some tight schedules. Our relationship with Adem goes way back into the mists of time…to 2005 when we made a video for his track “We Are Your Friends”. It was great to work with Adem again, he’s not changed a bit.

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31

Oct
2016

In news / blog

By Layla

Jenius One Touch

On 31, Oct 2016 | In news / blog | By Layla

It’s a stroke of luck that this accident-prone little bloke has Jenius on his phone. It lets him pay all his medical bills with one single touch.

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