miles donovan Archives - Trunk | Animation Production Company
In news / blog
On 24, Oct 2013 | In news / blog | By Layla
Our friends at Peepshow have been very busy recently on this fabulous project. Working with Studio EMMI they’ve transformed the corridors of the children and young adults wards at University College Hospital in London. The nine-month project funded by UCLH Charity – run by Creative Directors Chrissie Macdonald and Emmi Salonen – has transformed clinical white walls with vibrant graphics and engaging images that provide a more welcoming environment.
While allowing the busy wards to continue functioning efficiently, the new design creates an uplifting space that aids recovery. ‘Play in hospitals can speed up the healing process; it makes the hospital feel familiar,’ says Maddalena Branduardi, Health Play specialist at University College Hospital.
She believes the changes will help with treatment. ‘Before, it was all grey and white, very clinical – an adult environment, not a child-focused one. Now it’s the most amazing playspace I’ve ever worked in. And play is the language of children, that’s how children communicate. That’s how they’ll talk to us, and they’ll start to trust us, so then we can talk them through the procedures.’
Leeds based agency Propaganda approached us to create a TV commercial to mark the launch of their product.
We brought in the brilliant Pete Mellor to direct this 30 second spot. Filled with humour and energy this new spot is a master class in timing and pace. Spencer Wilson’s beautiful crisp illustrations worked with The Car Buying Service’s compact colour palette to help create a very clear and appealing film. Pete noted “It was great to work with Propaganda, helping them develop the initial story board and whilst it would have been very easy to over-complicate the animation by keeping it simple with a straight forward car journey it kept the message clear” The script was voiced by the brilliant Ade Edmondson, sounding nothing like Vivian from The Young Ones, a blessing for any company based on trust and fairness.
Composer Ivan Arnold created the perfect score while the sound design and mix was by J.M Finch at Fonic. Pedro Lino at Trunk Animation oversaw the whole production.
This is a big one for us! In partnership with the fabulous people at Peepshow we created 8 films for Kaspersky the internet security experts. Kaspersky approached Trunk directly so we acted as both agency AND production company, which proved to be an interesting and fruitful experience. We were asked to create a concept that would help explain their various products while remaining bright, colourful and engaging. In order to work globally and be easily translated into 14 languages we worked within a simple set of rules and colours. Pete Mellor directed the films with art direction by Miles Donovan and illustration by Spencer Wilson. Once again we worked with our friends at Fonic for sound design and the ever-versatile Ivan Arnold was composer.
Director: Pete Mellor
Illustration/Art Direction: Luke Best, Spencer Wilson, Lucy Vigrass and Miles Donovan (Peepshow)
Client: Sennep / Kantar
Music by Architecture in Helsinki ‘Souvenirs’
Peepshow created 3 films for Sennep’s re-design of the Kantar website. Each film dealt with a particular marketing case study so there was a lot of factual copy to make sense of. Each film needed to be individual so art direction was handled by different artists.