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Layla Atkinson Archives - Trunk | Animation Production Company

23

Jan
2018

In Press

By Pip

Trunk has created a charming short for Cisco systems Inc.

On 23, Jan 2018 | In Press | By Pip

Armed with scalpels, scissors, crazy glue, building blocks, straws, and card Trunk has created decades of office technology in a matter of days for their latest short.

Technology giant Cisco has a wide range of services that can benefit small businesses. Yet, when your name alone can be daunting due to your scale, explaining how your secure networking, telecommunications and cloud security can help a business grow is a challenge. So how do you connect to small and medium businesses when you are one of the world’s largest tech firms? The answer was provided by MRM Meteorite and delivered by Trunk animation.

MRM chose to explain the tech giant’s services by telling the story of a company’s growth around the setting of a desk, something very relatable to all of us, as it seems we spend 90% of the time sitting in front of one! This warm approach also needed an animation style that was equally engaging and what better medium than using beautifully hand crafted miniature models. Having seen the work created by Trunk for the Paediatric Brain Tumour Foundation MRM meteorite bought them in to realise their vision.

The shorts action centres on an office desk, lovingly made by retired boat builder Dave Perrin, which evolves over the decades as new technology comes and goes. We see a typewriter replaced with a series of computers, then phones and fax machines flick through different models, and even the staff in the company photos grow over time. In total nearly a hundred props were made by Trunk’s 3D model makers, Jock Mooney, Layla Atkinson, John Harmer and Adrian Leak as well as brilliant intern Stephanie Martin. Layla designed the whole set to spin as each period of time changed, so as the business grows, we get a fleeting glimpse of the buildings outside, before re-entering in a new decade, driving the story on.

DOP maestro Pete Ellmore beautifully lit the tiny set to ensure that all the textures and personality of the props were captured. He also altered the lighting over the shoot, bathing the set in morning, afternoon and evening light to reiterate that passing of time. Animator John Harmer painstakingly moved and replaced each element to create the fantastic time-lapse effect, whilst Rok Predin built additional CG elements to weave in alongside the hand built models. Overall the piece has a wide range of textures and materials, which reflect Layla’s short film ‘Aftermath’, and which allows the film to have a sense of place, and a relatable feel.

 

Composer Ivan Arnold built on the theme of ‘retro to contemporary’, by composing a track that in a way feels timeless, with a mix of acoustic and electric guitar, and a driving bass, it really drives the narrative forward. The formidable Barnaby Templer and Chris Swain @ Fonic created the sound design, and Lorraine Hodgson beautifully voiced the narrative.

Producer Richard Barnett says of the short “We pushed the boat out on this project, looking to achieve that hand made feel that gives the warmth of the narrative, balanced with a high end production value that reflects the sophisticated nature of Cisco’s products. With a turnaround of just 5 weeks from start to finish, it meant that everyone had to pull together and really work hard. We had such amazing support from everyone working on the project from, crew, to agency, to client. That really makes the difference!’

The short will be used by Cisco on their small business homepage, showcasing their solutions and promotions dedicated to small business customers.

Click below for press coverage :-

3D total

Eye on design

Lester banks

Shots

Skwigly

Source creatives

TVCX

VOTD

Wowmorning

Credits :-

Director- Layla Atkinson
Producer- Richard Barnett
DOP- Pete Ellmore
Animation- John Harmer, Layla Atkinson
Art Department- Dave Perrin, Jock Mooney, John Harmer, Layla Atkinson, Adrian Leak, Stephanie Martin
CG and Compositing- Rok Predin, Pete Mellor
Gaffer: Jonathan Yates
Motion Control- Max Halstead
Composer- Ivan Arnold
Sound Design and Mix- Barnaby Templer, Chris Swaine @ Fonic
Lighting: Panalux
Motion Control Rig: Clapham Rd Studios
Senior Account Director- Chris Willocks
Agency- MRM Meteorite
Client- CISCO Systems Inc

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21

Nov
2017

In Press

By Pip

Pete Mellor creates a beautiful short for REI.

On 21, Nov 2017 | In Press | By Pip

Americans spend 95% of their time indoors, a shocking statistic that goes against the very spirit of American retail giant REI. Recreational Equipment Inc is a cooperative with over 6 million members specialising in providing sporting goods and outdoor gear. The company’s outdoor ethos is enshrined in it’s working practice to the point that their 12000 employees get ‘Yay Day’ passes giving them paid leave to spend on outdoor activities.

Peepshow’s Pete Mellor has directed a wonderful animated film to capture the spirit of REI’s #OptOutside campaign. Starting in 2015 REI took the unprecedented move of wholeheartedly rejecting the Black Friday sale phenomenon. Feeling it went against it’s core values. On Black Friday REI closed all of their 154 stores, suspended its online orders and gave it’s employees the day off so that they could opt to go outside instead.

The #OptOutside hashtag has become a core part of their branding. As stated by REI :- “We believe in the message. #OptOutside isn’t just a hashtag, a flash in the online pan. It is a lifestyle that REI supports, 365 days a year. As our CEO Jerry Stritzke wrote, “As a co-op we share a simple belief that time in the outdoors makes us healthier and happier–as individuals and as a society.”

Matching REI’s sustainable ethos they choose Futerra a creative agency that specialises in working with brands that are symbols of positive change.  Futerra approached Peepshow to deliver a short that expresses REI’s outdoors message.

The beautiful short takes the viewer on a journey through time. As noted by Pete “The film tells the story of humanity’s retreat indoors – starting with simple structures to shelter from the elements and early farming to suburban houses and mega-cities”. Pete’s first challenge was to take illustrations created by Peepshow’s Jenny Bowers and translate them into a 3D space. Painted effects ranging from luminous ink washes to dark crayon and flat blockwork helps to reinforce the visual journey. This is further enhanced by Jenny’s brilliant use of colour which moves from jewel like washes to grey drab blocks of texture.

Combining Jenny’s 2D illustrations with 3D elements created in Cinema 4D by Rok Predin, and Layla Atkinson’s animated loops drawn in Flash and artworked in Photoshop, Pete then orchestrated a camera move through this heavily layered environment. He takes the viewer from a rural paradise, through the development of our civilisation and into a rapidly growing city. Composer Sebastijan Duh created the music. Whilst, Fonic’s Chris Swaine, sound design balanced the piece.

The finished short is a powerful visual interpretation of REI’s #OptOutside campaign. In less than 40 seconds it builds a claustrophobic atmosphere that behoves the viewer to take positive action.

Click Below for Press coverage :-

Lester Banks

Page Online

Source Creative

WOW Morning
Credits:-

Illustration: Jenny Bowers
Director: Pete Mellor
Animation: Layla Atkinson, Rok Predin
Music: Sebastijan Duh
Sound Design/Mix: Chris Swaine at Fonic
Agency Creative Director: Richard Barnett

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10

Nov
2017

In news / blog

By Layla

REI #OptOutside

On 10, Nov 2017 | In news / blog | By Layla

We recently had the great pleasure of making this film with Peepshow Collective’s Pete Mellor and Jenny Bowers. Made for American outdoor company REI through Futerra, the film explores humanity’s retreat inside leading to the present day where, on average, we now spend 95% of our time indoors. REI aims to encourage people to #OptOutside and re-engage with their surroundings.

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09

Nov
2017

In clip
directors
Pete Mellor

By Layla

REI #OptOutside

On 09, Nov 2017 | In clip, directors, Pete Mellor | By Layla


Illustration: Jenny Bowers
Director: Pete Mellor
Animation: Layla Atkinson, Rok Predin
Music: Sebastijan Duh
Sound Design/Mix: Chris Swaine at Fonic
Animation Producer: Richard Barnett
Agency Creative: Warren Beeby
Agency: Futerra

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18

Oct
2017

In news / blog

By Layla

The ego has landed

On 18, Oct 2017 | In news / blog | By Layla

Over the past year “Aftermath” has been in 24 festivals all over the world! We put this ego-boosting new thumbnail together to celebrate. check out the film here

Aftermath_laurels

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09

Oct
2017

In news / blog

By Layla

Filth

On 09, Oct 2017 | In news / blog | By Layla

After three weeks it’s getting a bit awkward waiting for that RASCAL John Harmer to wash his palette
watching_paint_dry

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04

Oct
2017

In news / blog

By Layla

Modern technology

On 04, Oct 2017 | In news / blog | By Layla

Rich made this complicated and intricate piece of technology for our Radiation shoot….it didn’t work
machine02

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